Fox Fashion: Where Timeless Style Meets British Country Charm

Jemima founded Cotswold Fox Clothing in 2021 to bring affordable yet high-quality country and casual wear to a new generation. While studying Business Management at the Royal Agricultural University, Jemima spotted a gap in the market for eye-catching and youthful clothing that appeals to country fashion fans of all ages and budgets. Using her final year business plan as a launchpad, Jemima built Cotswold Fox from the ground up.

Now, just two years later, Jemima has taken the brand from strength to strength. She recently left her job at a law firm to focus solely on Cotswold Fox, allowing her to dedicate herself fully to the business. Her hard work and vision have paid off, with 15 major events already booked for 2024, including top countryside shows like Badminton and Burghley Horse Trials. Jemima is also busy designing Cotswold Fox’s Spring/Summer 2024 collection to continue the brand’s momentum.

Jemima’s entrepreneurial spirit and determination have not gone unnoticed. At the 2023 Startup Awards, Cotswold Fox Clothing was named the winner in its category, to Jemima’s surprise and delight.

“It was a huge shock!”

she said.

“The other finalists looked incredible. It was one of the best moments of my career and makes all the hard work completely worth it.”

With its first round of investment secured and an exciting events calendar ahead, the future looks bright for Cotswold Fox Clothing. Under Jemima’s leadership, the brand is poised to become the most popular name in stylish, affordable country fashion for young people across Britain. Through her vision and passion, Jemima has crafted a company that embodies timeless style, British charm, and a spirit of fun. Cotswold Fox is clearly set to become a new classic.