ChooseWell: Making a Difference With Every Purchase

Stewart Roussel founded ChooseWell in 2020 with a vision to build a business that makes a meaningful difference. Based in Oxfordshire, ChooseWell creates high-quality liquid hand soaps, that are not only natural, vegan friendly and ethical, but money from the sale of every product goes towards funding the work of their charity partners focused on humanitarian and environmental causes.

ChooseWell was founded with a simple yet powerful idea: what if an ordinary product could have an extraordinary purpose? How great would it be if the sale of a basic item like hand soap could generate funds for important causes and make a real difference in people’s lives. With this inspiration, ChooseWell was launched to prove that businesses can be a force for positive change.

In just over two years, ChooseWell has established itself as one of the few social soaps in the country. The company is now a certified social enterprise, allowing them to offer wholesale prices to businesses and expand their reach. Stewart explained that he is excited to be part of the growing social procurement movement, where companies are prioritizing social and environmental good alongside profits.

“Social procurement is such a growth area. It excites me that so many businesses are creating procurement policies to ensure that they are having a positive impact on people and the planet”

he said.

ChooseWell’s mission and impact were recognized when they were awarded the Social Enterprise Start Up of the Year at the 2023 Startup Awards.

“We are super excited to have won the award, as it highlights just how important the social enterprise movement is in helping conscious consumers and businesses alike to make a difference,”

said Stewart.

“There really is power and purpose in every purchase.”

Through their high quality, cruelty free and vegan products, ChooseWell is inspiring change and protecting the planet. This small business certainly has big aspirations to use the power of business to deliver lifesaving and life-changing work around the globe.

The future is bright for ChooseWell as they continue expanding their wholesale offerings and spreading their mission to make a difference with every purchase.